Visual Design is the design working in any media or support of visual communication. This is considered by some to be a more correct terminology to cover all types of design applied in communication that uses visual channel for transmission of messages, precisely because this term relates to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design (graphics)[Need quotation to verify] or Interface design (electronic media).

These are the ELEMENTS of Effective Design. 

1. Format & orientation
2. Grid systems
3. Eye movement
4. Theme

VISUAL RELATIONSHIPS5. Figure/ground
6. Closure
7. Contrast
8. Anomaly
9. Emphasis/focal point

The LANGUAGE of Design

1. Unity
2. Variety
3. Hierarchy
4. Proportion
5. Scale
6. Rhythm
7. Repetition
8. Proximity
9. Symmetrical, Asymmetrical and Physical balance
10. Shape
11. Space
12. Line
13. Size
14. Color
15. Texture
16. Typography
17. Composition/Layout